Client: Mahindra Logistics
Industry: Logistics and Supply Chain
Hiring Program: Pan-India Campus Hiring for 2025 Freshers
AI Partner: Northstarz.AI
Background
As one of India’s leading integrated logistics providers, Mahindra Logistics (MLL) is no stranger to large-scale hiring initiatives. Their annual campus hiring program spans dozens of colleges, attracting thousands of applications from eager graduates. With hiring season intensifying and the pressure to move fast without compromising quality, MLL’s recruitment team faced a sizeable challenge: Evaluating thousands of candidates fairly, efficiently, and at scale — all without burning out their hiring team?
The Challenge
- High Volume, Tight Timelines: Thousands of applicants, multiple campuses, and just a few weeks to identify top talent.
- Consistency: Ensuring every candidate receives a standardised, unbiased evaluation.
- Efficiency: Avoiding repetitive manual screening and multiple interview rounds that slowed down the hiring funnel.
- Employability Skills Evaluation: MLL wanted to go beyond technical scores to assess traits like innovation, collaboration, and adaptability — traits crucial for long-term success in dynamic environments, such as logistics.
The Northstarz.AI Solution
Mahindra Logistics partnered with Northstarz.AI, a full-stack AI hiring platform, to transform their 2025 campus hiring process.
Here’s how the platform helped:
1. Resume Screening at Scale
Northstarz’s AI screened thousands of resumes in minutes — identifying candidates most aligned with Mahindra’s role requirements using intelligent human-eye evaluation and contextual skill-matching.
2. AI-Driven Interview Rounds
Over 1,000 interviews were conducted with the Northstarz AI Agent in just 15 days, running parallel across campuses without needing human moderators. These interviews used voice and text interactions to simulate human-led interviews, assessing candidates on:
- Critical Thinking
- Growth Mindset
- Teamwork
- Active Listening
- Communication
- Technical Knowledge (as applicable)
3. Voice Confidence Scores & Conversational Evaluation
Using advanced voice analytics, the AI tracked confidence, clarity, and response relevance— assigning each candidate a confidence index score that complemented their technical and behavioural evaluations.
4. Evaluations Like a Trained Panel
Each candidate was scored holistically — just like a panel of experienced interviewers would do — across all core competencies. Final scores enabled recruiters to instantly identify the top 10–15% of applicants at each campus.
5. Bias Reduction & Diversity Support
By replacing human preconceptions with consistent AI-based assessments, Northstarz helped increase the diversity of shortlisted candidates, ensuring fair evaluation regardless of background, gender, or accent.
Candidate Feedback
Over 92% of candidates rated their experience as 4 out of 5 showing alignment of candidates towards new age hiring tools
The Outcome
- 78% applicant-to-interview conversion (Higher than industry averages, showing strong candidate alignment from AI screening)
- 1000+ interviews in just 15 days (A process that would have taken weeks with manual scheduling and interviews)
- 250+ recruiter hours saved (Time that was redirected towards strategic planning, offer rollouts, and stakeholder engagement)
- 50+ offers rolled out within 15 days (Accelerated from weeks to days—significantly improving candidate engagement and acceptance rates)
Leadership Testimonial
“This tool has helped us make 50+ offers in just 15 days, as a part of our campus hiring drive, without needing extensive human intervention.” — Sanjay Gawde, CHRO, Mahindra Logistics
Why It Mattered
Speed is critical in campus hiring — especially when top talent receives multiple offers. Multiple large conglomerates conduct Campus Recruitment Program within the same short period of time. With Northstarz.AI:
- Candidates could be reached fast, assessed fairly and consistently
- Recruiters were relieved from repetitive tasks
- Decision-making became data-driven and bias-free
- Hiring velocity matched business agility goals
The result? A future-ready workforce built with intelligence and empathy.
Final Word
Mahindra Logistics’ successful collaboration with Northstarz.AI is a testament to what’s possible when human intent meets AI capability. For companies looking to modernise hiring, this case proves that AI doesn’t replace recruiters—it amplifies them.
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